Coca-Cola Frozen: SIP FREEZE REPEAT

Coca-Cola showcases its understanding of the cultural pulse by boldly reimagining its iconic refreshment and inviting people to experience the exhilarating chill of a brain freeze – not as a side effect, but as the main event with its Coca-Cola Frozen campaign.

With bold strategic foresight, Coca-Cola didn't just launch a frozen beverage; it embraced the 'guaranteed brain freeze' as a unique brand territory. Recognising the oddly satisfying, shareable feeling of the 'brain freeze,' Coca-Cola transformed this universal experience into a powerful brand narrative, forging an authentic connection with today's Gen Z consumers. The brand challenged itself to make this invisible, universal sensation into a visible and ownable one.

To bring this ambitious vision to life, Coca-Cola partnered with WPP Open X Led by Ogilvy Singapore, and Golden Wolf tasking them to translate the intense feeling of brain freeze into a series of explosive audio-visual narrative designs. The result, enabled by this creative collaboration, is seven immersive and aesthetic universes — each resonating with the diverse energies of Gen Z subcultures. Rolled out through an integrated ecosystem of social media, unmissable outdoor executions, innovative TikTok filters, and collectible merch, the campaign captures an authentic, shareable brand experience that speaks the language of a new generation.