Instacart channelled retro Italia realness for their Super Bowl ad campaign, and we got in on the action - creating a fast-turn spot packed with scanimation, Italo-disco energy, retro graphics, analog textures, and cheesy-in-the-best-way animation for the Super Bowl run-up.

With a live action shoot produced alongside Double Dice and Take Your Medicine on music and sound, we brought this over the line just in time for kickoff.