Named Wormageddon after the mysterious and terrifying monster that attempts to take over the world in an Endgame-esque battle, the spots see the whole Rick & Morty gang fighting for their lives with everything they’ve got!

We worked closely with the Adult Swim marketing team to develop a unique look and feel that stayed true to the essence of the show while giving the campaign, which consisted of 6 spots, a bold ownable look of its own.

As part of the campaign, we also integrated high-profile commercial collaborations with brands like Samsung and Green Hydrogen. This project wasn't just about 2D animation; it was a global experiential stunt. Adult Swim launched a worldwide scavenger hunt, dropping life-size statues of the battle at secret locations, and we loved seeing our designs transition from the screen to the real world.