From the invention of the hoodie to the iconic Reverse Weave process, we were tasked with making a hundred years of history feel fresh and kinetic for a modern streetwear audience.

Blending live-action archival textures with high-energy mixed-media overlays, we created a visual language that feels as durable and authentic as the brand itself. This supercut showcases our favorite moments from the campaign, where we used analog textures, dynamic typography, and cel animation to bring a heritage brand into its second century.